SAMSUNG TO BECOME PRESENTING PARTNER OF DREAMHACK MOBILE SERIES
MAY 28, 2019
Today, DreamHack, the premier gaming and digital lifestyle festival, has announced a new partnership deal with Samsung, one of the world’s leading manufacturer of mobile phones, to become a main partner for the DreamHack Mobile Series. The partnership will first be visible during DreamHack Summer (Jönköping, Sweden), June 15-17, 2019, and during a special DreamHack Mobile Series qualifier at the Samsung Experience Store in Stockholm, Sweden on June 9, 2019.
DreamHack Mobile Series is a two-game tournament with a collective prize pool of $20,000 per event. The series launched in March 2019 and will premiere at DreamHack Dallas May 31-June 2, 2019. The tournament which has already garnered a lot of interest, will mark DreamHack’s first big steps into the mobile esports segment.
Both DreamHack Mobile Series titles — Clash Royale and Brawl Stars — have seen huge success since their respective launches, with millions of downloads and a fan base that’s ever growing. Brawl Stars plays in a three vs. three format with a prize pool of $15,000 per event. Playing with a one vs. one game format, Clash Royale awards the other $5,000 of the collective prize pool.
Samsung will deliver the official tournament mobile phones, with the flagship phone Samsung Galaxy S10 in focus but also with Samsung Galaxy A70, which is a great gaming phone in the mid-range segment, to be used at the DreamHack Mobile Series area at Elmia Congress Center in Jönköping. Samsung will also be present with a large booth in the expo area showcasing products for visitors to experience.
In addition, Samsung and the Samsung Experience Store — on Kungsgatan in Stockholm — will stand as hosts to a DreamHack Mobile Series qualifier for the game Clash Royale on June 9. The opportunity to earn a spot in the main tournament at DreamHack Summer will be on the line.
DreamHack is a 24 hour-a-day festival weekend features all things gaming under one roof, jam-packed with millions in pro esports tournaments, world famous LAN party, cosplay championship, panels, art, activities, expo, live music concerts and more.
“Simply put, we couldn’t ask for a better partner for our DreamHack Mobile Series than Samsung, one of the world’s leaders in mobile phones,” said DreamHack CEO Marcus Lindmark. “We think it’s unique when DreamHack fans can engage with us in new ways, and certainly with Samsung on board, we will be bringing some great synergy to our fans at DreamHack Summer.”
“We are excited to join forces with DreamHack this year, as we have a growing consumer base of gamers. This is a natural development as we have continued lead the mobile industry with innovative products where the quality of the screen as well as the power and performance support a top notch gaming experience. Our latest models, Galaxy S10 and Galaxy A70, are no exceptions boasting extra vivid screens with extreme screen-to-body ratios and highly efficient processors that support super charged mobile gaming experience. We are thrilled to play an active part in the world´s first mobile e-sports tournament and hope that as many as possible will get to experience our products first hand,” says Andreas Bergqvist, Product Manager Telecom Samsung Nordics.
DreamHack is all about entertainment for the digital generation. Founded in 1994 as a BYOC LAN party, DreamHack grew over 20 years to a global phenomenon as the digital festival for today’s youth, hosted throughout Europe and North America. DreamHack festivals feature multiple esports competitions, live music, exhibitions, creative competitions, LAN party, cosplay and much more. DreamHack helped pioneer esports and continues to be one of the largest global producers of esports content. Millions of viewers tune in from all over the world to watch DreamHack broadcasts every year. DreamHack events welcomed over 310,000 visitors in 2018.
More information is available at dreamhack.com. DreamHack is part of leading international digital entertainment group MTG. More information at mtg.com.
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